Understand practices to better adapt the offer

Surveys are an essential tool for understanding the complexity of mobility behaviors. Beyond simple flow measurements, Explain designs and implements survey devices that explore the motivations, trade-offs and expectations of users.

Our approaches combine the exploitation of quantitative surveys (household surveys, trips, trips, counting, origin—destination surveys, etc.) and the realization of behavioral surveys (Stated Preferences, field observations, field observations, thematic workshops, thematic workshops, focus groups, etc.). This complementarity makes it possible to link the observed data to individual decision logics: why does a user choose one mode over another? What promotes or impedes modal shift? By combining flow data and behavioral data, Explain offers territories a detailed and operational understanding of current or future mobility practices. This integrated approach informs the design of public policies and adapted services, in line with the lived realities and aspirations of residents. It allows us to set up the virtual laboratories that are our models as well as to feed the best practices that are then disseminated in France.

Project Image
Ce que l'on fait

Putting the user at the center of the analysis

  • Identify mobility trade-offs and constraints
  • Understanding the obstacles to the use of sustainable fashion
  • Study practices according to profiles and contexts
  • Integrating user perceptions into projects
Notre approche

Combining methodological rigor and listening to users

We combine statistical tools, field expertise and participatory methods. This approach makes it possible to translate users' voices into concrete elements to guide mobility policies and design adapted solutions.

Project Image
Nos réalisation

Quelques exemples de projets

Join a team expert and committed

Explain is a demanding, caring team, and always curious to welcome new profiles. Do you want to learn, transmit and have a real impact on the mobility of tomorrow? Let's talk about it.

Text Rotate
Background Image